Essays about: "Comparative Advertising"

Showing result 21 - 25 of 33 essays containing the words Comparative Advertising.

  1. 21. Developing a Business Model for a Podcast Streaming Service : Case Study Analysis of Online Streaming Businesses and Identification of Success Factors

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Simon Schmitz; [2015]
    Keywords : podcast industry; online streaming; business model canvas; VRIO analysis; success factors; podcast; podcastindustri; online-streaming; business model canvas; VRIO-analys; framgångsfaktorer;

    Abstract : This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. READ MORE

  3. 22. Cultural influence in Advertising

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : ADEELA MAJID; [2013-09-13]
    Keywords : ;

    Abstract : The research investigates to the question “How Swedish and Pakistani Television advertisements differ from each other on basis of cultural differences; are there any similarities?”. The study elucidates the reflection of cultural values in Television advertisements of Telenor Sweden and Pakistan by following deductive case study approach. READ MORE

  4. 23. The Virtue of Patriotism - A Comparative Study between Swedish and Greek Buy-Domestic Campaigns in the Midst of Financial Crisis

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eleni-Maria Dina; Daniel Mattisson; [2013]
    Keywords : Consumer Ethnocentrism; Buy-Domestic Campaigns; Consumer Behavior; Nationalistic Marketing; Sweden; Greece; Business and Economics;

    Abstract : Thesis Purpose: The aim with this study is to, from a cross-cultural perspective, present an exploratory investigation of the relationship between buy-domestic campaigns, ethnocentrism and consumer behavior among 18-24 year old citizens in Greece and Sweden during the time period of the European financial crisis. Theoretical Framework: This research project investigates buy-domestic campaigns from an ethnocentric perspective, drawing on a comprehensive framework from the fields of political consumerism, consumer behavior and advertising. READ MORE

  5. 24. Coordination of inter-organizational projects within creative industries: A contextual perspective

    University essay from Företagsekonomi

    Author : Meaza Eshetu Abebe; Ekaterina Kalinina; [2012]
    Keywords : Inter-organizational Projects; Inter-organizational network context; Embeddedness; macrocultures; coordination; creative industries.;

    Abstract : Inter-organizational projects have become common forms of organizing in various industries such as construction, advertising, music, film making etc. The unique structural nature of Inter-organizational projects coupled with the fact that they carried out through the participation of multiple organizations, raises issues of coordination. READ MORE

  6. 25. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing

    University essay from Ekonomihögskolan, ELNU

    Author : Johan Forshällen; David Knape; Oscar Carlsson; [2012]
    Keywords : Mobile marketing; E-mail marketing; Marketing channel evaluation; Consumer behavior.;

    Abstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE