Essays about: "Comparative Advertising"

Showing result 11 - 15 of 33 essays containing the words Comparative Advertising.

  1. 11. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
    Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

    Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE

  3. 12. Consumer Responses to Comparative Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Stakeberg; Moa Stakeberg; [2020]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 13. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  5. 14. The Future of Scent as Trademarks in the European Union - A comparative study of the challenges and possibilities for protection of olfactory signs in the European Union and the United States

    University essay from Göteborgs universitet/Juridiska institutionen

    Author : Robin Klingberg; [2019-06-11]
    Keywords : ;

    Abstract : As the uses and functions of trademarks changes, the type of sign considered trademarks changes as well. Today, many would consider sound jingles or even colors as obvious choices in a successful marketing strategy. Though somewhat lurking in the shadows for at least three decades, olfactory signs have yet to reach their breakthrough. READ MORE

  6. 15. Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anette Karphammar; Maria Behrns; [2018]
    Keywords : ;

    Abstract : In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. READ MORE