Essays about: "Consumers and service company relationships"

Showing result 1 - 5 of 13 essays containing the words Consumers and service company relationships.

  1. 1. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alex Kaspo; [2023]
    Keywords : Master Thesis; Supply Chain; Strategy; Supplier; Logistics; Retail; Growth; International; Consolidation Hubs; Warehouse;

    Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE

  3. 2. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
    Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

    Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

  4. 3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  5. 4. Deligate’s role and impact in the food system : a case study of a Swedish company’s multifaceted approach to tackle avoidable food waste in the retail sector

    University essay from SLU/Department of Molecular Sciences

    Author : Chelsea Hoegberg; Amanda Olsson; [2021]
    Keywords : circularity broker; consumer behavior; consumer engagement; food system; food waste; price reduction; retail sector;

    Abstract : Food waste is occurring at all stages of the food supply chain and leading to environmental, economic, and social costs and injustices. While some actors are responsible for greater degrees of waste, every actor is being called upon to take action. READ MORE

  6. 5. Prosumer Generated Stories

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Borgström; Antonia Crafoord; [2018]
    Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

    Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE