Essays about: "Corporate Identity"

Showing result 16 - 20 of 180 essays containing the words Corporate Identity.

1. 16. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE

3. 17. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Herman Vähäkangas; Kevin Blomkvist; [2023]
   Keywords : Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

   Abstract : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. READ MORE

4. 18. Shattering the second glass ceiling:Interpreting the lived experiences of Female Entrepreneurs in Lagos, Nigeria, using Schlossberg’s Transition Theory.

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Abosede Amusan; [2023]
   Keywords : Glass Ceiling; Transition Theory; Corporate Employment; Entrepreneurs; Female Entrepreneurs; Business Owners; Nigerian Society; Storytelling; Women Empowerment; and Emancipation; Challenges.;

   Abstract : Abstract Introduction: This study examined the lived experiences of Female Entrepreneurs in Lagos State, Nigeria, who transitioned from traditional corporate employment settings to venture into uncharted entrepreneurial territory. In their transition from employee to entrepreneur, this study identified the existence of glass ceiling in both phases. READ MORE

5. 19. Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mona Jaeger; Christian Alexander Por; [2023]
   Keywords : Organisational Identification; Corporate Social Responsibility; Employer Branding; Employee Branding; Sustainability; Identity; Organisational Control; Business and Economics;

   Abstract : The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. READ MORE

6. 20. Closing the GAPS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tessa Rauthe; Victoria Friman; [2023]
   Keywords : Business and Economics;

   Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE