Essays about: "Culture and CRm"

Showing result 6 - 10 of 10 essays containing the words Culture and CRm.

1. 6. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
   Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

   Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE

3. 7. Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives

   University essay from IHH, Informatik

   Author : Isdora Dire; Dalida Samano; [2012]
   Keywords : Customer Relationship Management; B2C; Fashion Companies; e-business;

   Abstract : Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. READ MORE

4. 8. Customer Relationship Management (CRM) : A multiple case study: analysing the critical factors of CRM implementation

   University essay from Ekonomihögskolan, ELNU

   Author : Jacqueline Gruber; Mei Hong Svensson; [2012]
   Keywords : CRM; CRM implementation; CRM process and CRM system; interaction of sales force; information communication flow; organizational structure culture;

   Abstract : Nowadays a company’s focus has shifted from a product-centric view to a more customer-centric view. Customers play a major role for doing business with companies. READ MORE

5. 9. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Sijie wang; [2011]
   Keywords : ;

   Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE

6. 10. CRM in Fashion Companies for men's wear

   University essay from IHH, Företagsekonomi

   Author : Joyce Antar; Donya Gholamifar; [2006]
   Keywords : Customer relationship management; Fashion management; Customer-supplier relationships; Consumer behavior; Customer satisfaction; Retailing industry; Relationer mellan konsumenter och återförsäljare; Konsumentbeteende; Detaljhandel; Kommunikation inom modeföretag;

   Abstract : Problem: Modeindustrin har varit omtalad under senare tid och eftersom konkurrensen på denna marknad är hög har det lett till en ökad medvetenhet bland konsumenter och speciellt bland manliga konsumenterna. En förundersökning utfärdad av författarna visade att skapandet av kundrelationer möjliggör för modeföretag att bibehålla en konkurrenskraftig position på marknaden. READ MORE