Essays about: "Cross- Channel Freeriding"
Found 2 essays containing the words Cross- Channel Freeriding.
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1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE
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2. Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. READ MORE