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Showing result 6 - 10 of 411 essays matching the above criteria.

1. 6. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

3. 7. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Julia Jonsson; Hildegunn Strand; [2023]
   Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

   Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

4. 8. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   University essay from

   Author : Alice Sbrogio; Kristian Shamon; [2023]
   Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

5. 9. Test Strategy for New Product Development : Specific actions to enhance overall test strategy at ABB Robotics

   University essay from KTH/Produktionsutveckling

   Author : Ashraf Valizada; Davide Lorenzo Astolfi; [2023]
   Keywords : Test strategy; new product development test processes; test organization; advanced testing tools; robotics;

   Abstract : Testing is a crucial process for organizations to identify any defects, ensure high-quality standards, enhance customer experience, mitigate risks, and comply with regulations. With proactive identification and resolution of problems, efficient testing saves time, money, and effort, ultimately contributing to the organization's overall success. READ MORE

6. 10. Aligning the Innovation Process Routines With Organizational Agility : A Case Study of a Healthcare Firm

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Constantin Catalin Ciorascu; Mohammad Alipanahi; [2023]
   Keywords : Organizational Agility; Innovation Process Routines; Types of Innovations; Healthcare; Medical Device;

   Abstract : Introduction: Traditional organizational routines for the innovation process, like the Stage-Gate Model, are often characterized by rigid and inflexible activities, limiting firms' ability to identify, develop, and commercialize software and digital/connected products and services. Examples of inflexible activities include predefined project milestones, linear progression through development stages, and a lack of iterative feedback loops. READ MORE