Essays about: "Customer retention in IT"

Showing result 1 - 5 of 71 essays containing the words Customer retention in IT.

1. 1. "How can tech startups enhance their customer retention and acquisition

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Danut Avram; Oluwadamilola Olaitan; [2023]
   Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

   Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

3. 2. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

4. 3. A Predictive Analysis of Customer Churn

   University essay from KTH/Matematisk statistik

   Author : Olivia Eskils; Anna Backman; [2023]
   Keywords : Churn prediction; CRM; optimization; applied mathematics; machine learning; gradient boosting; random forest; logistic regression; insurance industry; Kundbortfall; CRM; optimering; tillämpad matematik; maskininlärning; gradient boosting; random forest; logistisk regression; försäkringsbranschen;

   Abstract : Churn refers to the discontinuation of a contract; consequently, customer churn occurs when existing customers stop being customers. Predicting customer churn is a challenging task in customer retention, but with the advancements made in the field of artificial intelligence and machine learning, the feasibility to predict customer churn has increased. READ MORE

5. 4. Predicting Customer Churn and Customer Lifetime Value (CLV) using Machine Learning

   University essay from Lunds universitet/Matematisk statistik

   Author : Magnus Gerde; [2023]
   Keywords : Churn; CLV; SVM; Logistic Regression; Linear Regression; Random Forest Model; Mathematics and Statistics;

   Abstract : In an evermore competitive environment for companies and business, predictive customer behaviour models can give companies a competitive edge over its competitors. Two such important predictive behaviour models are customer churn models and customer lifetime value (CLV) models. READ MORE

6. 5. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Per Fröderberg; Philip Rask; [2023]
   Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

   Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE