Essays about: "Digital loyalty program"

Showing result 1 - 5 of 7 essays containing the words Digital loyalty program.

1. 1. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

   University essay from

   Author : Annie Elwin Segolsson; [2023]
   Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

   Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

3. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

4. 3. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Lilly Johansson; Gustaf Rystadius; [2022]
   Keywords : Privacy concerns; Privacy paradox; Personalization; Digital loyalty program; Loyalty program; Privacy calculus; Qualitative inquiry; Cognitive bias; Non-rational behavior;

   Abstract : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. READ MORE

5. 4. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : PHILIP BÖRJESSON; [2021]
   Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

   Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE

6. 5. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Alexis Tubulekas; [2017]
   Keywords : Personalized communication; personalized email; loyalty program; customer communication;

   Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE