Essays about: "Digitala marknadsföringsstrategier"

Showing result 6 - 8 of 8 essays containing the words Digitala marknadsföringsstrategier.

  1. 6. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : John Forslund; Jesper Fahlén; [2020]
    Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

    Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE

  3. 7. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Johan Brandt; Oscar Wärnling; [2020]
    Keywords : ;

    Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE

  4. 8. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Malin Isacsson Larsson; [2017]
    Keywords : ;

    Abstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE