Essays about: "ECOMMERCE INDUSTRY"

Showing result 11 - 15 of 22 essays containing the words ECOMMERCE INDUSTRY.

  1. 11. Internationalization through E-commerce within the Fashion Industry. A case study of Swedish fashion companies’ e-commerce abroad

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sara Nilsson; Melina Amel Sayyah; [2017-08-29]
    Keywords : ;

    Abstract : E-commerce has evidently created new ways of conducting business and it could be argued that e-commerce has erased all national borders, adding a new dimension to the process of internationalization. The phenomenon of e-commerce is especially visible within the fashion industry. READ MORE

  3. 12. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

    University essay from Göteborgs universitet/Graduate School

    Author : Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
    Keywords : Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

    Abstract : Prior research has emphasised the importance of SMEs ability to compete on an international market alongside the retail giants currently dominating the fashion industry on a global level. Moreover, the entrance of digital technology has profoundly changed several aspects in various industries, including the fashion industry. READ MORE

  4. 13. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Carl Brunius; Isak Lind; [2017]
    Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

    Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE

  5. 14. Consumer attitudes towards varity of choice in fashion e-tailing

    University essay from Akademin för textil, teknik och ekonomi

    Author : Madalina Octavia Lutas; [2015]
    Keywords : choice; variety; assortment; retail strategy; long tail; fashion retailing; consumer behaviour; decision-making; regret; ecommerce; overchoice; flow;

    Abstract : Online fashion retailing is a burgeoning industry and new theories suggest online retailers could profit from catering to a longer tail of tastes. On the other hand, research shows that too much variety of products can be overwhelming to consumers. READ MORE

  6. 15. Rookie Plan : A New Type of Logistics Service Provider in China

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Yi Xiao; Ronghe Peng; [2015]
    Keywords : fourth party logistics; rookie plan; China logistics;

    Abstract : With the development of logistics market, the third party logistics can no longer solve all the problems in supply chain management, the appearance of fourth party logistics is a breakthrough solution to modern supply chain challenge. Since China has become the manufacturing center of the world, it attracts more attentions to its own logistics market. READ MORE