Essays about: "ECOMMERCE INDUSTRY"

Showing result 16 - 20 of 22 essays containing the words ECOMMERCE INDUSTRY.

1. 16. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå

   University essay from Företagsekonomi

   Author : Spencer May; Lars Andreas Sundberg; [2013]
   Keywords : E-Commerce; Bricks and clicks; Bricks and Mortar; Clicks and Mortar; Online shopping; Retail; Clothing; Umeå; E-tail; Marketing; Consumer Behavior; Shopping; Channels;

   Abstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE

3. 17. Ecommerce and market structure effects in theEuropean retail industry

   University essay from KTH/Entreprenörskap och Innovation

   Author : FREDRIK WERNER; [2012]
   Keywords : Ecommerce; Market structure; Regional analysis; European retail industry; Panel data; Fixed effects modeling;

   Abstract : Fifteen or so years into what is said to be the game changer of our time there are many fields of science  focusing  their  attention  towards  the  online  market  in  attempts  to  describe  its implications for the traditional, offline markets. Where most of the literature on economics of ecommerce focus on pricing mechanisms and growth little attention has been directed towards more general market structure effects. READ MORE

4. 18. Customer Returns in E-Commerce & Consumer Interaction via Social Media

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : PAULINE OGHEDEN; [2010]
   Keywords : returns management; ecommerce; consumer interaction; social media;

   Abstract : How can a company decrease their return rates? And can be this conducted by integrating more with the customer via social media? These two main research questions are the core of this Master-Thesis and are related on the mail-order company BON’A PARTE. The focus on the target markets is Denmark, Germany, and Sweden. READ MORE

5. 19. The Perceived Customer

   University essay from Högskolan i Borås/Institutionen Ingenjörshögskolan

   Author : David Eriksson; Amin H Omrani; [2010]
   Keywords : returns management; returns avoidance; demand chain management; consumer insight; mail order; ecommerce;

   Abstract : One big issue for the mail order business is how to avoid and manage returns. Oneapproach being taken is that consumer insight can result in better customer satisfaction andfewer returns. The fashion industry delivers more than just a function within the clothes;fashion, excitement, and customer service for example. READ MORE

6. 20. The Evolution of E-Commerce : How to develop a successful Strategy?

   University essay from Handelshögskolan BBS

   Author : Corey Olson; Antonia Rödel; [2009]
   Keywords : E-Commerce; Business-to-Business; E-commerce Strategy Development; Customer Relationship Management; Online Buying Process; Customer Segmentation;

   Abstract : E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. READ MORE