Essays about: "Economics research topics."

Showing result 6 - 10 of 38 essays containing the words Economics research topics..

  1. 6. Unwrapping Brand Activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Denise Vork; Bruno Dewever; [2023]
    Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

    Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

  3. 7. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Song Thu Nguyen; Joo Won Lee; [2023]
    Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

  4. 8. Techno-economic analysis of innovative storage power plants utilizing existing CCGT systems : An Austrian case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Niklas Pöcklhofer; Philipp Sares; [2023]
    Keywords : Innovative storage power plants; sector coupling; existing infrastructure; CCGT; hydrogen-fired gas turbine; hydrogen; hybridized energy system; techno-economic analysis; sustainability; Innovativa lagringskraftverk; sektorkoppling; befintlig infrastruktur; CCGT; vätgaseldad gasturbin; vätgas; hybridiserat energisystem; teknisk-ekonomisk analys; hållbarhet;

    Abstract : Efforts to mitigate climate change and current geopolitical disruptions have revealed that changes to the existing energy system are urgently required to offer sustainable and secure energy for Europe. Hence, the role of conventional thermal power plants is being challenged and new technologies providing additional functionality for the power grid are pushing into the market. READ MORE

  5. 9. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  6. 10. Tacit Knowledge Sharing in Project-Based Engineering Organizations - Catalyzing the firm’s product innovation capabilities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ryan Ayrton van Hulst; Thijs Lübbermann; Fabio Passoni; [2022]
    Keywords : tacit knowledge; tacit knowledge sharing; project-based engineering organization; Business and Economics;

    Abstract : Tacit knowledge is valuable because of its hard imitability, this also creates the challenge of spreading it to other employees in the organization. This study describes the phenomenon of tacit knowledge sharing (TKS) in project-based engineering organizations (PBEOs) and is directed at practitioners to allow them to improve their role as facilitators of TKS. READ MORE