Essays about: "Employer Branding Practices"
Showing result 11 - 15 of 17 essays containing the words Employer Branding Practices.
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11. Changing for the Better, One Activity at the Time : A Multiple Case Study of the Motivators of Business Model Innovation for Sustainability
University essay from Umeå universitet/FöretagsekonomiAbstract : In recent years the world has witnessed an increased attention to matters concerning sustainable development; consumers today put higher pressure on organizations to change their old unsustainable practices for newer, more sustainable ones. Within scholarly business literature, the concept of business models has gained more traction over the past two decades, however there is still some disparity in the views of what a business model really is. READ MORE
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12. The importance of legitimacy A qualitative study of how companies work to maintain employer branding practices
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper investigates the relatively new, and increasingly popular, phenomenon of employer branding. The purpose is to examine how small and medium enterprises work on a managerial level to attract new potential employees. READ MORE
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13. Students' perceptions of online personal branding on social media sites
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. READ MORE
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14. Two Sides to the Same Coin: The Dual Life of Consultants in Employee and Employer Branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This research aims to gain an understanding on how consultants in small consultancies, who also hold internal human resource responsibilities, promote their organisation in employee and employer branding. Relevance: Due to the ambiguous consultancy profession and the high potential for individual influences on the corporate brand, branding becomes a very germane topic in our particular research setting. READ MORE
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15. An Uphill Struggle - Employer Branding in Controversial Companies
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis aims to examine how companies in controversial industries conduct employer branding and the way this is affected by factors such as their products and general reputation, the research question is: How Do Companies With a Negatively Associated Consumer Brand attract Talent and Maintain the Employer Brand? The central structure of the thesis means to illustrate the relationship between different aspects that contribute to a company's public image. The study is limited to companies present on the Swedish market. READ MORE
