Essays about: "Erika Jonsson"

Found 5 essays containing the words Erika Jonsson.

  1. 1. Can human empathy and connectedness for plants be enhanced?

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Ivar Björck; Erika Jonsson; [2023]
    Keywords : Empathy; Connectedness; plant; perspective; induction; randomized controlled trial; Empati; tillhörighet; växt; perspektiv; induktion; randomiserad kontrollerad studie; Social Sciences;

    Abstract : Human attitudes toward nature are fundamental for preserving earth’s ecosystems. This study investigated the malleability of human empathy and connectedness to specific plants. We randomly assigned participants (N = 106, Mean age = 32.7, SD = 16. READ MORE

  3. 2. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  4. 3. Ad Me? The Effect of Facebook's Targeted Advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marika Jonsson; Erika Olsson; [2015]
    Keywords : Advertising; Categorization; Consumer Attitude; Self-Esteem; Social Media;

    Abstract : Being categorized by others has strong effects on wellbeing. We care about how we are perceived by others, if others do not see you in the way you perceive yourself this have implications for your wellbeing and self-perception. One way marketers use this is by segmenting. READ MORE

  5. 4. E-loyalty in fashion e-commerce : an investigation in how to create e-loyalty

    University essay from Institutionen för marknadsföring (MF)

    Author : Ellinor Hansen; Erika Jonsson; [2013]
    Keywords : e-commerce; e-loyalty; e-satisfaction; e-trust; e-service quality; online fashion industry;

    Abstract : The e-commerce is growing among customers and also the companies are more active online. One industry that focuses on customer experience is the online fashion industry. In Sweden, the half of the population has at some time shopped clothes and footwear online. READ MORE

  6. 5. Service Quality in the Pet Supply Industry : A case study of Dogman and their relationships with retailers

    University essay from Företagsekonomiska institutionen

    Author : Lovisa Bjurling; Erika Jonsson; [2011]
    Keywords : Dogman; Knowledge; Promises; Relationship marketing; Responsiveness; Service management; Service quality; SERVQUAL; Value creation;

    Abstract : Relationships have become more essential today considering that the business environment consists of many actors competing over the same customers. Relationships imply great advantages, for both the companies and the customers, and involve knowledge exchange. READ MORE