Essays about: "Fashion Luxury Market"

Showing result 1 - 5 of 27 essays containing the words Fashion Luxury Market.

1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   University essay from Göteborgs universitet/Graduate School

   Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

4. 3. Does Brand Personality Beat Sustainability Claims?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

5. 4. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

6. 5. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design

   University essay from Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och Design

   Author : Emma Franzon; Joanna Liljedahl Hildebrand; [2022]
   Keywords : User-Centred Design; Usability Testing; Usability Evaluation; Vestiaire Collective; Circular Marketplace; Persuasive Technology; Technology and Engineering;

   Abstract : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. READ MORE