Essays about: "Gender-based price discrimination"

Found 2 essays containing the words Gender-based price discrimination.

1. 1. The Pink Tax : An investigation of gender-based price discrimination in the Swedish market for personal hygiene products

   University essay from Jönköping University

   Author : Matilda Kardetoft; [2022]
   Keywords : Pink tax; Gender-based price discrimination; Female purchasing power; Male purchasing power; gender equality;

   Abstract : This thesis aims to investigate the phenomenon popularly referred to as the pink tax, otherwise known as gender-based price discrimination in the Swedish hygiene product market. The subject is thoroughly researched in markets like the United States and the United Kingdom, where evidence has been found that a pink tax does exist. READ MORE

3. 2. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Elina Magnusson; Maja Eriksson; [2020]
   Keywords : Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

   Abstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE