Essays about: "Home furnishing"

Showing result 11 - 15 of 23 essays containing the words Home furnishing.

1. 11. To commit or not commit

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oliver Åkerman; Luis Ibbeken; [2017]
   Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

   Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE

3. 12. It Came Across My Feed! : A Study on Social Media’s Impact on Social Influence, Self-Expression and Decision-Making of Home Furnishing Consumers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Emelie Hagesund; Arijana Kapic; [2017]
   Keywords : consumer behavior; social media; social influence; self-expression; the decision-making process; home furnishings;

   Abstract : Social media is changing consumer behavior to an extent we yet not know the full consequences of. This thesis looks at three aspects of consumer behavior: social influence, self-expression and the decision-making process which are all impacted by the ever increasing presence of social media. READ MORE

4. 13. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Irene Grimani; Alfredo Privitello; [2016]
   Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

   Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE

5. 14. A case study on how an e-tailer can use a multiple criteria ABC analysis to identify risk in the selection of suppliers

   University essay from Linköpings universitet/Produktionsekonomi

   Author : Joel Strand; Louise Strandänger; [2016]
   Keywords : E-commerce; E-tailer; richness; reach; transaction cost; ABC analysis; multiple criteria ABC; MCABC; inventory turnover ratio; supplier selection; purchasing;

   Abstract : Purpose – The purpose of this master thesis is to explore how an e-tailer selling bulky items can use a multiple criteria ABC analysis to make its purchasing process more effective, while balancing richness and reach, with the performance measurements of profitability, total asset turnover and inventory turnover. The purpose will be accomplished through a single case study on an e-tailer active on the Swedish furniture and home furnishing market. READ MORE

6. 15. A Strategic Framework for Improving Inventory Management Decisions at IKEA

   University essay from Lunds universitet/Produktionsekonomi

   Author : Ida Ellesson; Viktor Hultin; [2016]
   Keywords : inventory management; inventory planning; supply chain management; organization; inventory strategy; consumer goods; seasonal demand; Technology and Engineering;

   Abstract : Background IKEA has realized the potential benefits of improving inventory management on a strategic level. For IKEA as a market leader in the home furnishing business, an efficient supply chain and proper management of inventory is of crucial importance in order to support their business idea of offering lowpriced products to the many people. READ MORE