Essays about: "Hotel strategies"

Showing result 16 - 20 of 39 essays containing the words Hotel strategies.

  1. 16. How to make guests behave more environmentally friendly in hotel rooms? : The exploration of motivation factors from guests' perspective 

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Lei Yang; [2017]
    Keywords : Hotel guests; environmental behavior; environmental knowledge; environmental attitude; individual responsibility; governmental regulation; marketing strategies; social norms;

    Abstract : Hotel industry, as the largest sub-sector of tourism often generates huge negative environmental impacts, including waste of freshwater, consumption of energy and carbon dioxide emissions. It is clear that the guests’ choices and actions in hotel rooms shape the environmental sustainability of the hotel industry. READ MORE

  3. 17. Response strategies of traditional firms indisruptive times. : A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ivans Abelmazovs; Henrik Engström; [2016]
    Keywords : mature industry; hotel firms; sharing economy; sustainable business; international business; disruptive innovation; competition; strategy; competitive advantage;

    Abstract : Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. READ MORE

  4. 18. The (un)sustainability of  hotel breakfast buffets : Food and its potential to mitigate greenhouse gas emissions in the context of tourism

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Marlene Gube; [2016]
    Keywords : Tourism; food supply and consumption; breakfast buffets; greenhouse gas emissions; environmental sustainability; mitigation and adaptation strategies; FOODSCALE method; behaviour; social marketing;

    Abstract : Tourism and food are two sectors that have major impact on the environment, including the amount of global greenhouse gases (GHGs) they emit. The potential of the tourism sector to mitigate greenhouse gases through adaptation strategies of food supply and consumption at breakfast buffets in hotels is the major field of investigation in the current study. READ MORE

  5. 19. Travelling green : Variables influencing students’ intention to select a green hotel

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Julia Lindqvist; Mikaela Andersson; [2015]
    Keywords : The Theory of Planned Behaviour; green hotels; intention to visit; perceived moral obligation; environmental awareness;

    Abstract : Problematization: Tourism has a major impact on the environment. However, there is a conflict of interest making it difficult for the hotel business to decrease this impact. On the one hand, there is a pressure for environmentally friendly behaviour from society. On the other hand, the customers want to be pampered during their hotel stay. READ MORE

  6. 20. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE