Essays about: "IMPACT OF CSR ON CUSTOMERS"

Showing result 11 - 15 of 37 essays containing the words IMPACT OF CSR ON CUSTOMERS.

  1. 11. The Management of CSR within the plastic industry : A study of plastic producing companies within the Gnosjö region in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sara Avramidou; Maria Tellstedt; [2020]
    Keywords : Sustainable production; Corporate Social Responsibility; Plastic industry; and Plastic waste management;

    Abstract : Background: The matter of Corporate Social Responsibility (CSR) has more and more become a topic of interest today. As the concept has gained attention, the emphasis on its different concepts has shifted from the focus lying on the social responsibilities, to being more about the environmental responsibilities and impact of companies. READ MORE

  3. 12. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Isabella Kullnig; [2020]
    Keywords : ;

    Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

  4. 13. A study of the chips packaging among young consumers in Sweden : From the perspective of customer satisfaction and customer’s purchase decisions

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Xi Yang; Yifan Liu; Hanbing Zhu; [2020]
    Keywords : Packaging; Customer satisfaction; Purchase decision; Environmental sustainability; CSR; Sweden; Young customers.;

    Abstract : The purpose of the study is to understand the satisfaction of young customers living in Sweden for a long time with the packaging of chips and the impact of packaging on their chip purchase and to discuss corporate social responsibility in connection with environmental sustainability. In this study, theoretical analysis, interviews, and focus groups are used as the research methods. READ MORE

  5. 14. All Bark and No Bite? A qualitative study of how changes in customer sustainability preferences affects the incorporation of CSR

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hellgren; Lisa Elmér; [2019]
    Keywords : CSR; Sustainability; Customer preferences; Attitude-behavior gap; Food industry; Business and Economics;

    Abstract : During recent years, the topic of corporate social responsibility has received a lot of attention. Within the field of research, the responsibilities of corporations have been discussed for decades, but no common ground and definition of the concept is in place. READ MORE

  6. 15. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

    University essay from SLU/Dept. of Forest Economics

    Author : Erik Grafström; [2019]
    Keywords : consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

    Abstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE