Essays about: "IMPACT OF CSR ON CUSTOMERS"

Showing result 16 - 20 of 37 essays containing the words IMPACT OF CSR ON CUSTOMERS.

1. 16. Small Yapping Dog: Exploring the role of the Nordics in the CSR work of MNCs

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Filip Engholm; Hannah Mellin; [2019]
   Keywords : corporate social responsibility CSR ; multinational corporations MNCs ; the Nordics; stakeholder theory; neo-institutionalism;

   Abstract : Corporate Social Responsibility is an increasingly prevalent point of discussion, and the Nordic countries are especially active and vocal on the subject. Despite representing a small part of the global market, they have established an impactful role in the conversation. READ MORE

3. 17. Apotekens roll och ansvar för en mer hållbar läkemedelsanvändning : ett CSR perspektiv

   University essay from SLU/Dept. of Economics

   Author : Jacob Angeldal; Arvid Rydell; Alexander Sommensjö; [2018]
   Keywords : CSR; apotek; hållbarhet; läkemedelsanvändning; mellanhand; miljö; pharmacies; sustainability; pharmaceuticals; intermediary actor; environment;

   Abstract : I Sverige råder det idag en läkemedelsanvändning som resulterar i en negativ miljöpåverkan. Den största negativa miljöpåverkan från läkemedel i Sverige uppstår vid kundernas användning av läkemedel. Corporate Social Responsibility (CSR) är ett koncept som beskriver företags samhällsansvar och bidrag till en hållbar utveckling. READ MORE

4. 18. A strategic distribution model for an upscaling project at an emerging market - and a blockchain technology use case approach to the supply chain

   University essay from Lunds universitet/Teknisk logistik

   Author : Anes Sestic; William Ribbing Dahlgren; [2018]
   Keywords : Distributed manufacturing; upscaling; supply chain planning; network planning; scenario planning; blockchain technology; business development; supply chain management; simulation modelling; transparency; traceability; Business and Economics;

   Abstract : Background: Globalization is a phenomenon which has been around since the mid- 19th century, influencing companies to either expand existing markets or entering new markets, to seek new profits. For companies with a global supply chain, the total supply chain cost is a vital factor. READ MORE

5. 19. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

6. 20. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Viktor Ingemansson; [2017]
   Keywords : Customer Attitudes; Brand Affection; Brand Trust; Brand Equity; Consumer-Based Brand Equity CBBE ; Corporate Social Responsibility CSR ; Insurance Industry;

   Abstract : Modern technology has provided for greater company transparency and media coverage, which among other has led to customers being able to increasingly demand corporate social responsibility (CSR) initiatives from companies. Companies should however not consider CSR as a constraint, but rather as a way to create competitive advantage, generating positive outcomes. READ MORE