Essays about: "Impulse buying"

Showing result 16 - 20 of 35 essays containing the words Impulse buying.

1. 16. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gao Wangshu; Wang Guanhua; [2020]
   Keywords : ;

   Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

3. 17. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Victor Agbebo; [2020]
   Keywords : Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

   Abstract : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. READ MORE

4. 18. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

5. 19. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Marléene Johansson; Emma Persson; [2019]
   Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

   Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE

6. 20. Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hristiana Dyulgerova; Paraskevi Devreli; [2019]
   Keywords : impulse buying; impulse purchases; video games; virtual goods; free-to-play games; Business and Economics;

   Abstract : Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. READ MORE