Essays about: "Influential Marketing"

Showing result 16 - 20 of 79 essays containing the words Influential Marketing.

1. 16. The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jan Niklas Glanzmann; Karl Moberg; [2020]
   Keywords : Perceived Innovativeness; War for Talents; Employer Brand Management; Brand Knowledge; Brand Stimuli; Business and Economics;

   Abstract : The purpose of the thesis is to explore and understand the meaning, sources, and role of brands’ perceived innovativeness to talents due to the proposed importance of the attribute within the so-called war for talents as well as contemporary theoretical and practical discourse. In accordance with the relativistic and interpretivist stance taken, a qualitative methodology is adapted through the utilization of semi-structured interviews and the application of an abductive research approach. READ MORE

3. 17. The Effects of VR on Consumer Attitudes : Lessons from Implementing VR Technologies in Real Estate Marketing

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Filip Gunnarsson; Francois Mirza Ali Khan; [2020]
   Keywords : Virtual Reality; Telepresence; Interactivity; Vividness; Consumer Attitudes; Tripartite Model; Affective; Cognitive; Conative; Real Estate;

   Abstract : Virtual Reality (VR) has gained tremendous interest within the last decades and is rapidlybecoming a disruptive marketing tool across all industries. Predictions show that the VR marketis expected to reach a staggering US$120 billion by 2026 (Fortune Business Insights, 2019). READ MORE

4. 18. Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Salla Jaatinen; Laura Aho; [2020]
   Keywords : Online travel purchases; Travel recommendations; Travel preferences; Consumer behavior; Influencer marketing; Instagram;

   Abstract : Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. READ MORE

5. 19. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Fanny Evensson; Erika Jansson; [2020]
   Keywords : Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

   Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE

6. 20. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Chetan Pruthi; Adarsh Tewari; [2020]
   Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

   Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE