Essays about: "Influential Marketing"

Showing result 21 - 25 of 79 essays containing the words Influential Marketing.

  1. 21. F*****g With Opinions: Understanding the Implications of Strongly Opinionated and Profane Electronic Word-of-Mouth on Film Demand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Eppens; Jesper Fahlén; [2020]
    Keywords : Film demand; Electronic word-of-mouth; eWOM; Online profanity; Film marketing;

    Abstract : The internet is a gateway to rest of the world. It allows people to express themselves in an unfiltered fashion and share opinions freely. In parallel, online film forums are becoming increasingly influential on film consumers. READ MORE

  3. 22. Picking the Leaders of Tomorrow: A comparative case study on nomination committees in political youth organizations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Leo Rystam; Marina Vernholmen; [2020]
    Keywords : Organizational Governance; Nomination Committees; Political Youth Organizations; Board Member Characteristics; Representation;

    Abstract : Nomination committees are a powerful, yet under-researched, institution in organizations throughout society. This becomes even more palpable in politics, and especially in political youth organizations, where nomination committees hold a central role in choosing future leaders and decision- makers. READ MORE

  4. 23. How does social media marketing affect mobile game companies’ brand equity in China?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lingyu Ye; Mingze Gao; [2020]
    Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

  5. 24. The Effects of VR on Consumer Attitudes – Lessons from Implementing VR Technologies in Real Estate Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : FRANCOIS MIRZA ALI KHAN; FILIP GUNNARSSON; [2020]
    Keywords : Virtual Reality; Telepresence; Interactivity; Vividness; Consumer Attitudes; Tripartite Model; Affective; Cognitive; Conative; Real Estate;

    Abstract : Virtual Reality (VR) has gained tremendous interest within the last decades and is rapidly becoming a disruptive marketing tool across all industries. Predictions show that the VR market is expected to reach a staggering US$120 billion by 2026 (Fortune Business Insights, 2019). READ MORE

  6. 25. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
    Keywords : Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

    Abstract : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. READ MORE