Essays about: "establish customer needs"

Showing result 1 - 5 of 34 essays containing the words establish customer needs.

  1. 1. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  3. 2. Building customer loyalty in Swedish pharmacy retail

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikoleta Mircheva; Stefan Pelev; [2021]
    Keywords : customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE

  4. 3. Digitalization of the customer experience in banking Use of AI and SSTs in complex/sensitive tasks: pre-collection

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Naz Gizem Karahanli; Johannes Touma; [2021]
    Keywords : digital transformation; digitalization; customer experience; self-service technologies; AI; precollection; sustainable digitalization; ethical coding;

    Abstract : The digital revolution is changing the banking industry, and how banks create value and deliver services to their customers. Customer experience becomes the main pillar of digitally transformed banks through self-service technologies (SSTs) and the use of artificial intelligence (AI); the research focus of this study is to explore the impact of those modern technologies when dealing with sensitive information and emotional encounters in the banking sector. READ MORE

  5. 4. Customer’s Understanding of Fast Fashion Firm’s Sustainability Work

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Linnea Lång; Sara Forsberg; [2020]
    Keywords : Sustainable Development; Corporate Social Responsibility CSR ; Sustainability Reporting; Business Ethics; Sustainable Customer Behaviour;

    Abstract : In today's society, the levels of consumption are higher than ever, and we live in an era where sustainable development needs more attention. Fast fashion firms, in particular, have a negative impact on the situation, and customer’s consumption of clothes has resulted in several threats for the planet. READ MORE

  6. 5. Generation Y and digital banking : How can traditional Swedish retail banks address the needs and behavior of Generation Y in digital banking?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ludvig Wedberg; [2019]
    Keywords : Open banking; PSD2; Multisided platforms; Personalization; Customer experience; Customer journey; Generation Y;

    Abstract : The financial sector is transforming as a result of PSD2 and open banking. The traditional retail banks face new competition from FinTechs and BigTechs. 78 percent of Nordic banks are concerned by the threat of disruption and 88 percent think that they need to rethink their business model. READ MORE