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Showing result 6 - 10 of 113 essays matching the above criteria.

  1. 6. The Formalized Aspects Of Sustainability Reporting : A Qualitative Analysis

    University essay from Umeå universitet/Företagsekonomi

    Author : Margaux Ennassih; Abbas Esmaeilzadeh; [2023]
    Keywords : sustainability; reporting; management; corporate; governance; stakeholders; assurance; accounting;

    Abstract : Sustainability reporting (SR) is an activity that is increasingly affecting companies.Governments and larger governing institutions legislate more on SR and constraincompanies to comply with the different standards. These standards describe preciselywhat companies must publish. Yet, our research focuses on the internal aspects ofmanaging SR. READ MORE

  3. 7. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  4. 8. Impact of Communication of CSR Initiatives on Employee Commitment in Professional Service Firms: A Case Study of the Big Four in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Kekkonen; Johanna Koch; Nadia Staude; [2022]
    Keywords : Corporate social responsibility; employee commitment; affective organizational commitment; CSR communication; professional service industry; employee engagement; employee motivation; Business and Economics;

    Abstract : Researches of the previous years have primarily focused on the impact of corporate social responsibility (CSR) and the communication thereof, yet there has been relatively few studies investigating the impact on internal stakeholders, namely employees. The organizational commitment of employees is influenced by different factors and it is important to investigate to determine the degree to which CSR can contribute to the affective organizational commitment of employees. READ MORE

  5. 9. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  6. 10. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
    Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

    Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE