Essays about: "Internal Employer Branding"

Showing result 6 - 10 of 24 essays containing the words Internal Employer Branding.

1. 6. The role of employer branding onemployee retention. : A study regarding bank organisations abilities to keep current employees.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Fadomo Hassan; Simon Gelin; [2021]
   Keywords : Banking industry; Employee retention; Employer branding; Employer value proposition;

   Abstract : The Swedish banking industry is constantly exposed to changes, mainly due to the revolutionof digitalisation. Mobilisation is another factor which affects the industry mainly by challengingemployers. The supply in the labour market has increased markedly and the needs of employeesare ever changing. READ MORE

3. 7. The Strategic side of Global Talent Management : Thematic literature review with a conceptual reasoning

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Sofie Ekelöf; Nathalie Lindberg; [2020]
   Keywords : Global Talent management; Strategic Human Resource Management; Internal drivers; Challenges;

   Abstract : Today's organizations face a global talent shortage, where they struggle to find and develop the talents needed to gain a competitive advantage in the global labor market. The war for talent has shifted from a national to a global scale, affecting organizations Human Resource Management strategies. READ MORE

4. 8. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

5. 9. Sensemaking of Employer Branding Activities Tailored for University Graduates

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Carina Gering; Siqi Zhao; [2018]
   Keywords : Employer Branding; Corporate Branding; Internal Branding; External Branding; Graduate Attraction; Sensemaking; Business and Economics;

   Abstract : The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.. READ MORE

6. 10. Employer Branding- Attracting Employees to the area of GGV

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sandra Gummesson; [2017]
   Keywords : Employer Branding; internal marketing;

   Abstract : Abstract   Background:           Although the area of Gnosjö, Gislaved and Värnamo (GGV) have many companies it still lacks of highly educated people. The three municipalities are underrepresented of highly educated employees in relation to population, thus being able to attract and keep employees are a crucial part for the survival of the companies. READ MORE