Essays about: "Internal Employer Branding"

Showing result 11 - 15 of 24 essays containing the words Internal Employer Branding.

  1. 11. The Clash Between Two Worlds in the Engineering Sector in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nelli Nising; Nuria Turull Guerrero; [2017]
    Keywords : employer branding; external image; internal image; organizational identity; engineering and human resources; Business and Economics;

    Abstract : .... READ MORE

  3. 12. The Unintended Negative Effects of Employer Branding: A Perceived Brand Promise Breach - A Quantitative Investigation of How Employees Perceive a Breach in a Brand Promise Created by Employer Branding

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Karl Swalander; Kim Utas Viklund; [2017]
    Keywords : employer branding; psychological contract; intention to stay; perceived external prestige; organisational commitment;

    Abstract : Employer branding (EB) has been praised for many years as a great tool for attracting, recruiting and retaining talented employees. In an increasingly competitive employment environment, more organisations than ever are investing more resources than ever into their employer brands. READ MORE

  4. 13. How to attract agricultural competence : an employer branding case study of Lantmännen

    University essay from SLU/Dept. of Economics

    Author : Matilda Berghäll; [2015]
    Keywords : employer attractiveness; employer brand; employer branding; employee value proposition; focus groups; Lantmännen; organizational attributes; organizational culture; student’s preferences; future employer;

    Abstract : In today´s society, both consumers and employees are becoming more aware of brands and the competition amongs firms to attract the best possible employees is closely related to having an attractive employer brand. A company’s brand portfolio, considered as one of the most valuable assets needs to be nurtured and updated to fit the needs of the stakeholders. READ MORE

  5. 14. Two Sides to the Same Coin: The Dual Life of Consultants in Employee and Employer Branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessa Juliane Rickmers; Vita Shanna Josepha Bosmans; [2015]
    Keywords : Employee Branding; Employer Branding; Brand; Consulting; PSFs; Small Firms; Business and Economics;

    Abstract : Purpose: This research aims to gain an understanding on how consultants in small consultancies, who also hold internal human resource responsibilities, promote their organisation in employee and employer branding. Relevance: Due to the ambiguous consultancy profession and the high potential for individual influences on the corporate brand, branding becomes a very germane topic in our particular research setting. READ MORE

  6. 15. The Premium Brand’s Role as a Key Driver of Employee Engagement - A Qualitative Case Study

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Karin Hafstad; [2015]
    Keywords : employee engagement; internal communication; premium brand; employer branding; vigor; dedication; absorption; brand engagement; Social Sciences;

    Abstract : .... READ MORE