Essays about: "Internal Employer Branding"

Showing result 16 - 20 of 24 essays containing the words Internal Employer Branding.

  1. 16. The Search for Professional Identification - An interpretive case study examining identity work at a consulting firm.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nathalie Zukowski; Therese Mattisson; Max Henrikson; [2014]
    Keywords : Employer branding; identity; identification; internal branding and organisational culture.; Business and Economics;

    Abstract : This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. READ MORE

  3. 17. Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Peter Arrehag; Sofia Persson; [2014]
    Keywords : Employer attractiveness; EmpAt; internal brand equity; IBE; employer branding;

    Abstract : Background: Differentiation towards one’s competitors is crucial. Brand can symbolize competitive advantages through intangible assets, though the focus in both companies and academia has largely been on adding intangible values to products. To large extent employees has not been consider as an aspects that could add value, i.e. READ MORE

  4. 18. Employer Branding in Human Resource Management : The Importance of Recruiting and Retaining Employees

    University essay from Företagsekonomiska institutionen

    Author : Hedvig Öster; Johanna Jonze; [2013]
    Keywords : Employer Branding; Employer brand; Human Resources; Human Resource Management; Recruiting; Retaining;

    Abstract : Problem: Companies are facing problems concerning the attraction and retention of talented employees, due to the shortage of individuals with competence. Employer Branding is a relatively new concept that can function as an instrument for firms to position themselves as an employer, in order to attract and retain wanted employees. READ MORE

  5. 19. Employee retention or company performance-The implied contribution of internal marketing activities

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emelie Andersson; Elin Mårtensson; [2013]
    Keywords : Internal marketing; employer branding; satisfying employees’ needs; engineering company; internal marketing activities; retention;

    Abstract : The purpose of this study is to map the activities used for satisfying employee’s needs in an engineering company and with the support of theory concretize their contribution to employee retention and company performance. ... READ MORE

  6. 20. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

    University essay from Företagsekonomi

    Author : Maria Göppel; Ruth Omonigho Mrabure; [2013]
    Keywords : Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

    Abstract : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. READ MORE