Essays about: "Intrusiveness"

Showing result 1 - 5 of 16 essays containing the word Intrusiveness.

  1. 1. Improving Discoverability of New Functionality : Evaluating User Onboarding Elements and Embedded User Assistance for Highlighting New Features in a PACS

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Rebecca Eriksson; [2023]
    Keywords : User Onboarding; Embedded User Assistance; User Experience; User Interface; Design; New Functionality;

    Abstract : The aim of this study was to explore if users of a Picture Archiving and Communication System (PACS) could benefit from User Onboarding elements and Embedded User Assistance (EUA) to discover and learn about new functionality within the system. Five sub-questions, related to perceived intrusiveness, intuitiveness, helpfulness and persuasion, as well as the need to guide users to nested functionality, were explored as well to help answer the research question. READ MORE

  2. 2. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  3. 3. Investigating Acceptance Among the Swedish Population Towards Energy-Saving Behavioral Interventions

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Andreas Perjons; [2021]
    Keywords : behavioral intervention; nudge; boost; acceptance; intrusiveness; energy saving;

    Abstract : Legislation, economic incentives and informational campaigns are traditional tools of government used to exert its influence on citizens. More recently, other behavioral interventions called nudges and boosts have also come into usage to influence behavior. READ MORE

  4. 4. Intrusiveness VS Awareness: Laying The Groundwork For Presenting Offers To Customers With AR In A Retail Environment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anton Martinsson; [2019]
    Keywords : augmented reality; AR; retail; offers; user interface; usability; intrusiveness;

    Abstract : The term Augmented Reality (AR) was first coined back in 1968. Research on the subject would then for decades remain largely focused on technical aspects of the phenomenon. At the time, little to no attention was paid to the potential user audience or what would later be known as Human-Computer Interaction theory. READ MORE

  5. 5. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
    Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

    Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE