Essays about: "Is brand socially desirable"

Found 2 essays containing the words Is brand socially desirable.

  1. 1. Collaborating for Corporate Social Responsibility : the case of conflict minerals in global supply chains

    University essay from SLU/Dept. of Economics

    Author : Peppi-Emilia Airike; [2012]
    Keywords : Collaboration; Corporate Social Responsibility; MNC; multi-stakeholder; responsible sourcing;

    Abstract : Corporate Social Responsibility (CSR) refers to adjusting corporate goals so that they are not only based on maximizing corporate profits, but include ethical standards on socially desirable behavior (Boatright, 2008). Even though many companies have integrated CSR into their business operations, there are still many issues that are difficult to tackle. READ MORE

  3. 2. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

    University essay from Företagsekonomiska institutionen

    Author : Mikael Forsberg; Sara-Maria Löfvenberg; [2011]
    Keywords : Branding; Consumer Behavior; Consumer Value Creation; Decision-making; Differentiation; Eco; Ecological; Environmentally Conscious Behavior; Fast Moving Consumer Goods FMCG ; Green Consumer; Green Marketing; In-store marketing; Marketing; Organic; Purchase decision; Socially Desirable; Value Creation.;

    Abstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE