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Showing result 11 - 15 of 30 essays matching the above criteria.
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11. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE
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12. Dynamic Pricing : A Matter of Attitude
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Tillämpningen av dynamisk prissättning har förenklats i och med digitaliseringens framväxt. Med den ökade tillgången till kunddata kan företag idag kartlägga kundernas köpbeteende och genom algoritmer anpassa priserna därefter. Identiska varor och tjänster kan på så sätt prissättas annorlunda. READ MORE
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13. Dynamic Pricing : A Matter of Attitude
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Tillämpningen av dynamisk prissättning har förenklats genom digitaliseringens framväxt. Med den ökade tillgången till kunddata kan företag idag kartlägga kundernas köpbeteende och genom algoritmer anpassa priserna därefter. Identiska varor och tjänster kan således prissättas, utefter kundens köpvillighet. READ MORE
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14. Factors Influencing the E-commerce Purchase Process of Big High Involvement Products
University essay from KTH/Industriell ManagementAbstract : E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this product segment. READ MORE
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15. CSR as a customer loyalty driver : Within the energy industry
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE