Essays about: "Loyalty Initiatives"

Showing result 1 - 5 of 10 essays containing the words Loyalty Initiatives.

1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

3. 2. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
   Keywords : NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE

4. 3. How do fashion brands advertise sustainability? And does it really affect brand equity? : An empirical study on Adidas advertising on Instagram  

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Julia Hilltorp; Emily Magnusson; [2022]
   Keywords : Brand Equity; Social Media; Advertising; Environmental Sustainability; Social Sustainability; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality;

   Abstract : This paper examines how social- and environmental sustainability is advertised on Instagram and how it in turn affects consumer-based brand equity. Firstly, a latent content analysis was conducted on Adidas Instagram account, @adidas, to gain insights on how they use sustainability in their advertising through their Instagram posts. READ MORE

5. 4. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Oskar Eriksson; Mathilda Axelsson; [2022]
   Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

   Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

6. 5. Keeping SaaS business clients loyal : An exploratory multi-case study on how to design loyalty initiatives

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Lena Katharina Kaiser; Anna Federika Würthner; [2020]
   Keywords : Customer Loyalty; Software-as-a-Service; Business-to-Business; Loyalty Initiatives; Loyalty Actions;

   Abstract : Business-to-business customer loyalty management is an essential and long-standing theme in business research and practice. Loyal clients are of great importance within Software-as-a-Service (SaaS), as the business model relies strongly on long-term business relationships, e.g. due to subscription models. READ MORE