Essays about: "Luxury Market"

Showing result 16 - 20 of 82 essays containing the words Luxury Market.

  1. 16. Luxury Goods in E-Commerce - The Judicial Relevance of the Luxury-Concept when Selective Distriution Networks Prohibit Online Distribution

    University essay from Göteborgs universitet/Juridiska institutionen

    Author : Jonathan Ketto; [2020-04-14]
    Keywords : Selective distribution networks; online distribution; e-commerce; EU competition law; luxury goods; luxury-concept; Article 101 1 TFEU; VBER.;

    Abstract : About: As the Internet has established itself as a major market platform for the distribution of goods, suppliers also have a keen economic interest of making their goods available online. In order to protect the value of luxury goods some suppliers set up selective distribution networks that restrict the online distribution of the goods. READ MORE

  3. 17. Unrequited Luxury Love: A story about how luxury met the internet

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalie Eriksson; Amanda Lindsjöö; [2020]
    Keywords : Luxury; representations; narratives; fictional expectation; promissory organizations;

    Abstract : The luxury industry has for long been hesitant towards online channels. It has been argued that the accessibility and mass-distribution of the internet is not compatible with values of exclusivity and rarity that are said to be critical to luxury brands. READ MORE

  4. 18. Sustaining a Competitive Advantage in The Fashion Luxury Market : A case-study of Emerging Fashion Brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Paula Font Cuadras; [2020]
    Keywords : Emerging Fashion Brands; Fashion Luxury Market; Strategy; Competitive Advantage; Innovation; Business Model;

    Abstract : This research aims to present, analyse and discuss how to sustain a competitive advantage in the Fashion Luxury market throughout a case study of Emerging Fashion Brands. The analysed data determines that considering the customers’ demands, the attributes of the Emerging Fashion Brands and the idiosyncrasy of the Fashion Luxury Market these brands must apply a Differentiation Strategy directed to a focal target group in order to sustain their competitive positions in the market. READ MORE

  5. 19. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  6. 20. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lyu Wenxi; Gong Yi; [2020]
    Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE