Essays about: "Luxury Market"

Showing result 21 - 25 of 82 essays containing the words Luxury Market.

  1. 21. Changan Traveler : A Premium Service for Tomorrow

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Robert Schäfer; [2020]
    Keywords : Shared; Premium; Mobility; Automotive Design; Exterior Design;

    Abstract : The idea for the vehicle was inspired by an interest in creating a tranportation possiblity with an advanced design. The author had the fortunate opportunity to carry out an exam project at the automobile company Changan whose design department is in Turin, Italy. Changan produces almost exclusively passenger vehicles for the Asian market. READ MORE

  3. 22. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  4. 23. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karin Hammers; Almina Herrlin; Adam Johansson; [2020]
    Keywords : Customer experience; e-commerce; Generation Y; neo-luxury; packaging; unboxing experience; value creation;

    Abstract : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. READ MORE

  5. 24. Influencer co-design strategies - Is the hype real? A quantitative investigation of the communication of influencer co-designs to consumers in fashion brands' social media marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Tabea Simmes; Carlotta Koehler; [2019]
    Keywords : fashion; social media marketing; Instagram; influencer marketing; co-creation;

    Abstract : In the social media age, many fashion brands are collaborating with influencers to design and market joint fashion collections. Even though the academic research fields of influencer marketing and co-creation are growing, little research has been conducted around the phenomenon of influencer co-design strategies and specifically, the impact of their communication to consumers by brands. READ MORE

  6. 25. Vibration analysis for condition monitoring of mechanical presses

    University essay from Lunds universitet/Industriell Produktion

    Author : Julia Runesson; [2019]
    Keywords : Vibration analysis; Predictive maintenance; Condition monitoring; Mechanical press; Press maintenance; PSD; DFT FFT; RMS; Kurtosis; Technology and Engineering;

    Abstract : In a world where the concept of just-in-time has been lifted outside of the manu-facturing world and onto the market, the increasing demand of luxury wares like cars is accompanied only by tougher industrial conditions and no room for error. Loss of productivity and decrease in efficiency can be devastating to any manufac-turing company in today’s market climate. READ MORE