Essays about: "Luxury Market"

Showing result 6 - 10 of 82 essays containing the words Luxury Market.

  1. 6. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amel Vendela Björkbom; [2023]
    Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

    Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE

  3. 7. CLEO

    University essay from Lunds universitet/Industridesign

    Author : Nina Cherrug; [2022]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. READ MORE

  4. 8. Luxury fashion and nostalgia : A study from a marketing perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Tasapuro; Pontus Johansson; [2022]
    Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

  5. 9. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design

    University essay from Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och Design

    Author : Emma Franzon; Joanna Liljedahl Hildebrand; [2022]
    Keywords : User-Centred Design; Usability Testing; Usability Evaluation; Vestiaire Collective; Circular Marketplace; Persuasive Technology; Technology and Engineering;

    Abstract : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. READ MORE

  6. 10. The value of detailed product information in credit risk prediction : A case study applied to Klarna’s Pay Later orders in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mimmi Andersson; Louise von Sydow Yllenius; [2022]
    Keywords : Credit Risk Management; Consumer Credit; BNPL; Credit Scoring; Alternative Data; Product Category; Product Type; Responsible Lending; e-commerce; Kreditriskbedömning; BNPL; konsumenkredit; alternativ data; produktkategori; produkttyp; hållbar kreditgivning; onlinehandel;

    Abstract : In this study we propose to enhance the predictive power of a Buy Now, Pay Later (BNPL) consumer credit scorecard by leveraging detailed product information. The object of analys is in this study is Klarna Bank AB, which is the largest retail finance provider in Sweden. READ MORE