Essays about: "Luxury"
Showing result 26 - 30 of 279 essays containing the word Luxury.
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26. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online
University essay from Göteborgs universitet/Graduate SchoolAbstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE
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27. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE
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28. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE
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29. Is Bling a Thing? Exploring the Performance Management Systems of a Luxury Fashion Brand
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This qualitative single case study draws upon eleven interviews and investigates how distinguishable characteristics associated with being a luxury fashion brand have affected the company's Performance Management Systems ("PMS") and the subsequent implications for the interplay between financial and non-financial focus. Empirically structured around Otley's (1999) framework for PMS research and analyzed with Bourdieu's (1986) forms of capital theory, the findings indicate that industry-inherited key characteristics of the company were derivable to a combination of underlying social and cultural capital in the organization. READ MORE
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30. CLEO
University essay from Lunds universitet/IndustridesignAbstract : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. READ MORE