Essays about: "MARKETING and women"

Showing result 6 - 10 of 107 essays containing the words MARKETING and women.

  1. 6. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  3. 7. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ebrahim Al-Sharif; [2023]
    Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

    Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

  4. 8. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
    Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

    Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE

  5. 9. The Perception of Femwashing - A qualitative study of how women perceive femwashing

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Haggren; Jennifer Larsson; Julia Wigerdt; [2022-08-04]
    Keywords : Femwashing; femvertising; authenticity; transparency; consistency; relatability; female empowerment; qualitative methodology;

    Abstract : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. READ MORE

  6. 10. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.

    University essay from Lunds universitet/Sociologi

    Author : Shailee Parasnis; [2022]
    Keywords : tourism images; male gaze; tourist gaze; gender stereotypes; ethnic stereotypes; sexualization; Jamaica; Social Sciences;

    Abstract : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. READ MORE