Essays about: "Marketing Scepticism"

Showing result 11 - 13 of 13 essays containing the words Marketing Scepticism.

  1. 11. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

  3. 12. Commerce & Friendship : A qualitative study of new value streams created by beauty vloggers through relationship building on social media

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Yichen Zhang; Tavonga Chikwaya; [2018]
    Keywords : Social media; influencer; beauty vlogger; relationship; value streams;

    Abstract : Background: Social media platforms are evolving to be effective platforms in marketing but due to customers’ scepticism on how they are being approached there is need to be cautious on how best to build relationships towards value creation. Purpose: To explore within the field of social media influencer marketing to understand how new value streams could be created by beauty vloggers through building relationship with followers (audiences), or the potential customers on virtual market. READ MORE

  4. 13. The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lisa Dahlbeck Jalakas; [2016]
    Keywords : Femvertising; feminist advertising; commodity feminism; Dove; Always; Barbie; Verizon; brand activism; empowerment; audience engagement; ambivalence; political resource; marketing; Social Sciences;

    Abstract : This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. READ MORE