Essays about: "Marketing department"

Showing result 31 - 35 of 81 essays containing the words Marketing department.

1. 31. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Maxime Rogard; François Dubreuil; [2016]
   Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

   Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE

3. 32. The Seychelles Sustainable Tourism Label : The dissemination of information about a certification

   University essay from Uppsala universitet/Kulturgeografiska institutionen

   Author : Mollie Hasselberg; Filippa Enander; [2016]
   Keywords : Sustainability; the Seychelles; the Seychelles Sustainable Tourism Label; certification programme; marketing; eco-certification.;

   Abstract : The certification programme Seychelles Sustainable Tourism Label (SSTL) was founded by the government ofSeychelles with the aim to mainstream sustainable practises in the tourism industry. The purpose of this bachelorthesis was to investigate how information about the SSTL is and further could be, disseminated in order toachieve its vision. READ MORE

4. 33. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

5. 34. How to Increase Handover Accuracy of Marketing Generated Leads : A Case Study of the Leads Handover in a Multinational B2B Cooperation

   University essay from KTH/Industriell marknadsföring

   Author : Olivia Persson Hedin; Malena Sihvonen; [2016]
   Keywords : Marketing Generated Leads; Lead Handover; Marketing-Sales Interface; Marketing and Sales Alignment; Information Handover; Interdepartmental Cooperation; Information Handover; Business-to-Business; kundleads från marknadsföringsaktiviteter; överlämning av kundleads; samarbete mellan marknadsföring och sälj; informationsöverlämning; business-to-business;

   Abstract : På grund av marknadsförings växande roll i kundinteraktion, befinner sig marknadsavdelningar allt mer i besittning av nya typer av kundinformation och sådan information som traditionellt har genererats och förvaltats av försäljningsavdelningar. Genom att tillhandahålla försäljningsavdelningen med högkvalitativa kundleads och samarbeta i att avancera dessa till faktiska affärer, kan marknadsföring använda sin nya roll i kundinteraktionen och därmed stödja försäljningstillväxten. READ MORE

6. 35. Dealing with change:The ethical and organisational challenges of implementing big data practicesin a traditional Danish media company – a CSR study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Scridelli; Jesper Alang-Rasmussen; [2015]
   Keywords : Big data; Media; Corporate Brand Identity; CSR; Corporate Social Responsibility; Ethics of Empowerment; Stakeholder Engagement; Ethics of accountability; Employee Empowerment.; Business and Economics;

   Abstract : Purpose: This study aims at researching how the ethical issues raised by big data practices can be used to motivate internal CSR actions based on stakeholder engagement. Methodology: The study applies a qualitative approach based on a participant observation while the authors were doing an Internship in the innovation department at Aller Media A/S. READ MORE