Essays about: "Marketing department"

Showing result 26 - 30 of 81 essays containing the words Marketing department.

1. 26. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

3. 27. Podcast Social Marketing: : “Selling Integration like soap”

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Agri Dehqan; [2017]
   Keywords : Social Marketing; Acculturation; Podcasting; Sveriges Radio; Thematic Analysis;

   Abstract : To identify key issues concerning the use of Swedish Radio’s podcasts as a vehicle for social marketing to promote integration, a thematic analysis was conducted on podcasts published by the Kurdish department of Swedish Radio (SR) during one week. From a total of 37 published podcasts which were analyzed during the chosen time frame, three central themes were identified: (a) crime and criminality, (b) incidents and events related to different municipalities and at state level in Sweden at the time, and (c) issues related to refugees and immigration in Sweden. READ MORE

4. 28. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emelie Sandberg; Anna Öhling; [2017]
   Keywords : Communication; two-way communication; integrated marketing communication; IMC; digital marketing; digital platforms; B2B.;

   Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE

5. 29. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : My Magnusson; Mink Kempen; [2017]
   Keywords : Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

   Abstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE

6. 30. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mariama Manneh; [2017]
   Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

   Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE