Essays about: "Marketing mix"
Showing result 16 - 20 of 216 essays containing the words Marketing mix.
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16. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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17. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE
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18. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes
University essay fromAbstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE
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19. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
University essay from SLU/Dept. of EconomicsAbstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE
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20. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. READ MORE