Essays about: "Marketing research on phone service"

Showing result 6 - 10 of 12 essays containing the words Marketing research on phone service.

1. 6. Electronic Commerce : -In Customer Service We Trust

   University essay from Ekonomihögskolan, ELNU

   Author : Markus Svensson; Viktor Petersson; [2011]
   Keywords : customer service; customer service online; E-commerce; electronic-commerce; trust; trust online.;

   Abstract : Master Thesis in Business Administration and Marketing, School of Economics at Linnæus University, 4FE02E, Spring 2011  Authors: Viktor Petersson and Markus Svensson  Tutor: Åsa Devine  Examiner: Sarah Philipsson  Title: Electronic Commerce - In Customer Service We Trust  Background: Technological innovations have changed the business environment, and using E-commerce has increased in importance over the last decade. Two aspects that have been discussed within E-commerce are the possibilities and concerns of offering customer service and communicate trust towards customers. READ MORE

3. 7. Switching Behaviour within the Telecommunication Business : A qualitative study of former TeliaSonera customers

   University essay from Fakulteten för ekonomi, kommunikation och IT; Centrum för tjänsteforskning

   Author : Katrin Göransson; Felix Frenzel; [2009]
   Keywords : SPAT; Trigger; active passive customers; unconscious decision making; TeliaSonera;

   Abstract : The telecommunication business has changed in Sweden during the recent years. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. TeliaSonera is one of the largest telecommunication providers in Sweden. READ MORE

4. 8. Tjänstemarknadsföring inom fastighetsförmedling : en studie av Fastighetsbyråns förmedling av lantbruksfastigheter

   University essay from SLU/Dept. of Economics

   Author : Carl-Adam Samuelson; [2008]
   Keywords : fastighetsmäklare; förmedling; lantbruk; skog; tjänstemarknadsföring;

   Abstract : Services, no matter if they are established on the market or not, are often problematic since they are difficult to define for the customer. An example of such services is an real estate agent offers his or her service when it comes to all types of real estate. READ MORE

5. 9. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

6. 10. Driving advertising into mobile mediums : Study of consumer attitudes towards mobile advertising and of factors affecting on them

   University essay from Handelshögskolan vid Umeå universitet

   Author : Michal Pietz; Lauri Storbacka; [2007]
   Keywords : Conusmer; Attitudes; Mobile Phone; Advertising;

   Abstract : The high penetration rate of mobile phones along with the recent technological development has created a whole new marketing medium named mobile advertising filled with possibilities for the advertisers. Earlier studies have although indicated the success of this new advertising channel to depend on user acceptance of receiving mobile ads. READ MORE