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Found 2 essays matching the above criteria.

  1. 1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

  3. 2. Are residents living in eco-districts environmentally conscious? A case study of environmental attitudes of residents living in the European Green Capital of Stockholm, Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Choi Kan Suen; [2017]
    Keywords : Sustainable Development; Urbanization; Climate Change; Population Growth; Eco-city; Environmental Attitude; Sustainable Urban Planning; Residents; Stockholm; Sweden; Hammarby Sjöstad; China; India; 可持续发展，城市化，气候变化，人口增长，生态城，环保态度，可持续城市规划，居民，斯德哥尔摩，瑞典，哈马比生态城，中国，印度; Hållbar Utveckling; Urbanisering; Klimatförändring; Befolkningstillväxt; Eko-stad; Miljöattityd; Hållbar Stadsplanering; Invånare; Stockholm; Sverige; Hammarby Sjöstad; Kina; Indien;

    Abstract : With rapid urbanization, climate change and population growth in the 21st century, the development of eco-cities, especially in those fast-growing populated countries such as China and India, is important to minimize human impact on the planet. Nevertheless,  despite that there is a very well-designed eco-city, if residents living in an eco-city are not environmentally conscious, the eco-city is sustainable only in its tangible part – technologies and infrastructure, but not in its intangible part – environmental attitudes and behavioral patterns of residents. READ MORE