Essays about: "Millennials and Generation Z "

Showing result 1 - 5 of 13 essays containing the words Millennials and Generation Z .

1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

3. 2. Beyond Breaking News : Designing Mobile-News Experience for Gen Z and Millennials

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Navya Sanjna Joshi; [2023]
   Keywords : News Engagement; User Experience Design; Digital Behaviours; Nyhetsengagemang; Design av användarupplevelser; Digitala beteenden;

   Abstract : In an era dominated by digital media, this research investigates the shifting landscape of news consumption among Gen Z, the first "digital natives," and Millennials, often referred to as "digital immigrants." The study explored their unique relationships with the digital world and their distinct motivations for engaging with news, focusing on mobile platforms. READ MORE

4. 3. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Haotian Zhang; Hongning Wang; [2023]
   Keywords : Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

   Abstract : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. READ MORE

5. 4. IRL to URL: Digitalization in the live music scene during and post-COVID-19 : A platform-driven study of the live music scene and its approaches

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Valeria Fernández; Boyana Gerasimova; [2022]
   Keywords : Digitalization; COVID-19; Music; Livestreaming; Concerts; Festivals; User Experience; Digital Media;

   Abstract : As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. READ MORE

6. 5. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
   Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

   Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE