Essays about: "Offline and online channels"

Showing result 21 - 25 of 42 essays containing the words Offline and online channels.

1. 21. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Thodsapon-Pete Kaewprathum; [2018]
   Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

   Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE

3. 22. Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail

   University essay from KTH/Medieteknik och interaktionsdesign, MID

   Author : Martina Jonsson; [2018]
   Keywords : In-store experience; digitalization; e-commerce; explorative design; product information; fashion retail; augmented reality; interaction design; interaction technology.;

   Abstract : The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. READ MORE

4. 23. Offline Stock-Outs in an Omnichannel Context: Assessing Consumer Behavior in a Digitalized Retail Landscape - a Case Study of IKEA

   University essay from Göteborgs universitet/Graduate School

   Author : Caroline Hedlund; Emelie Andersson; [2017-06-30]
   Keywords : stock-outs; consumer behavior; omnichannel; digitalisation; retailing; IKEA;

   Abstract : Controlling inventory levels has been an issue for retailers to deal with for a long time in order to provide the right supply at the right time and place and thus prevent stock-outs. Traditionally, this issue has mainly concerned the physical store. READ MORE

5. 24. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
   Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

   Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

6. 25. Use of social networking services for job-seeking purposes : Under consideration of German students’ personality and their attitude towards social networking services

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Julie Maryse Mukherjee; Laura Kim Dilkaute-Berse; [2017]
   Keywords : personality traits; Big Five Inventory; attitude towards social networking services; social media; use of social networking services; job-seeking.;

   Abstract : Abstract: In recruiting factors such as experience and education are important for recruiters but also soft skills such as personality are considered. While education and experience can be learned, personality can hardly be changed and influences people’s behaviour. READ MORE