Essays about: "Offline and online channels"
Showing result 11 - 15 of 42 essays containing the words Offline and online channels.
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11. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE
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12. A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise
University essay from Högskolan Dalarna/InformatikAbstract : Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. READ MORE
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13. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline
University essay from Karlstads universitetAbstract : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. READ MORE
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14. Personal Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE
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15. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail
University essay from KTH/Industriell Marknadsföring och EntreprenörskapAbstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE
