Essays about: "Offline and online channels"

Showing result 16 - 20 of 42 essays containing the words Offline and online channels.

1. 16. Brick and mortar stores in the 21st century : A customer-centric approach to omni-channel in fashion retail

   University essay from

   Author : Carl Eliasson Sternås; Otto Kamne; [2018]
   Keywords : Independent brick and mortar stores; Omni-channel; Competitive Advantage;

   Abstract : Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the e- commerce has expanded making the retail industry more competitive. READ MORE

3. 17. Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Marcus Jönsson; Richard Patrini; Nicolò Sammartini; [2018]
   Keywords : omni-channel; retail industry; online shopping; offline shopping; firm input variables; firm output variables; customer mediating variables.;

   Abstract : During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. READ MORE

4. 18. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Matilda Mattsson; Marcus Löfvenberg; [2018]
   Keywords : Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

   Abstract : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. READ MORE

5. 19. Reinventing Traditional Shopping

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Erika Wamsler; Linnea Jonsson; [2018]
   Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

   Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

6. 20. "Here Today, Gone Tomorrow"

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
   Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

   Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE