Essays about: "Online apparel retail"

Showing result 1 - 5 of 10 essays containing the words Online apparel retail.

1. 1. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

   University essay from Jönköping University

   Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
   Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

   Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

3. 2. Technologies Enhancing the Customer Experience in Apparel Retail – A Future Study

   University essay from KTH/Produktinnovationsteknik

   Author : Sander De Vries; Christoffer Thörnvall; [2018]
   Keywords : Digitalization; machine learning; customer journey; future retail; Internet of Things; digital transformation; retail; big data; artificial intelligence.; Digitalisering; maskininlärning; kundresan; Internet of Things; digital transformation; detaljhandeln; big data; artificiell intelligens.;

   Abstract : I en värld driven av kontinuerliga framsteg inom teknologisektorn, i samband med ökad konkurrens, har detaljhandelslandskapet genomgått en förändring där kundernas förväntningar har förändrats drastiskt. Introduktionen av internet, ”smartphones” och sociala plattformar har resulterat till oöverträffade nivåer av tillgång till enkel kommunikation mellan individer, samt till geografiskt avlägsna klädbutiker som inte tidigare var möjliga att shoppa ifrån. READ MORE

4. 3. The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe

   University essay from Umeå universitet/Företagsekonomi

   Author : Federico Castellani; Andrea Geregová; [2017]
   Keywords : Omnichannel marketing; apparel retailer; grocery retailer; customer behavior; European countries; omnichannel marketing strategies; sales channel;

   Abstract : The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. READ MORE

5. 4. How virtual avatars can be used in E-commerce

   University essay from Lunds universitet/Ergonomi och aerosolteknologi

   Author : Jesper Bonna; [2017]
   Keywords : E-commerce; virtual; avatar; online shopping; apparel; interaction design.; Technology and Engineering;

   Abstract : E-commerce is a rapidly growing phenomenon that constantly attracts new target audiences and finds new fields of application. Some products are popular in the E-commerce and others are considered hard to sell over the web. READ MORE

6. 5. Women's Reactions to Sexy Female Models - A Quantitative Study in an Online Apparel Retail Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Barrebo; Hanna Metsis; [2015]
   Keywords : Sexual appeals; Sex in advertising; Sexual movement; Nudity; Online retail;

   Abstract : This thesis explores how female sexual appeals in advertising affect female consumers. The effects on arousal levels as well as respondents' affective, cognitive and conative responses were examined. Two commonly used types of sexual appeals were studied: sexual movement and nudity. READ MORE