Essays about: "Online purchasing intention"

Showing result 6 - 10 of 53 essays containing the words Online purchasing intention.

1. 6. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.

   University essay from

   Author : Andreea Tiron; Nouran Elsharabasy; [2022]
   Keywords : consumer behavior; underwear apparel; body positivity; body positivity marketing; body image; online marketing; purchase intention;

   Abstract : Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE

3. 7. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

4. 8. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

5. 9. “ Shedding light on the influence of Covid-19 on online consumer behavior: A               qualitative study in the context of the clothing industry in Sweden.” : “ A qualitative study in the context of the clothing industry in Sweden”.

   University essay from Umeå universitet/Företagsekonomi

   Author : Afrin Akter Jenny; Menali Hasini Kumarage; [2022]
   Keywords : Online purchasing behavior; Covid-19; Theory of planned behavior; Future shopping intention; Subjective norms; Attitudes; Behavioral controls;

   Abstract : The Covid-19 pandemic outbreak has caused social destruction all across the world. In this thesis, we focus on the impact of Covid-19 on online consumer behavior. READ MORE

6. 10. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Silvia Pilar Cano Casas; Eugènia Valls Llufriu; [2022]
   Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

   Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE